The Parent Whisperer
EdTech sales isn't about convincing the student. It's about convincing the parent. Here’s how AI bridges the gap.
The Gatekeeper
In Indian education, the student fills the form, but the parent signs the check. Most sales teams make the mistake of focusing only on the student. They get them excited, only to hit a brick wall when the parent says "No" to the price tag. BrightFuture Academy was seeing a massive drop-off at the family dinner table.
The Dual-Channel Strategy
We deployed a strategy called Inoculation. The Open Claw agent qualifies the student first, then pivots to the parent. It doesn't just sell the course; it arms the student with arguments.
Agent: "Great, you're interested in Data Science. I'll send you a syllabus. But I also have a 'Parent Guide' that explains the salary potential and job security. Want me to WhatsApp that to your dad?"
By sending a professional, data-driven report directly to the parent, the agent "inoculates" them against the price shock. When the human counselor finally calls, the ground is already prepared. The dad has read the ROI report. The conversation shifts from "Why should I pay?" to "When does the batch start?" The living room debate has already been won.
"The sale happens in the living room, not on the phone. We give the student the tools to win that debate."